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NUEBORN Co | Curated Hospital Bags & Maternity Care Bundles for Mums

Privacy Policy

1. Overview

NUEBORN takes your privacy seriously. This Policy explains how we collect, use, disclose, store, and manage your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”).

2. Personal Data We Collect

  • Provided directly by you: When you interact with our services—such as making a purchase, subscribing to newsletters, or contacting us—we may collect data including your name, contact details (e.g. email, phone number), billing/shipping address, and payment information.
  • Automatically collected: During your visit to our website, we may collect your device’s IP address, browser type, operating system, browsing behavior, and analytics data to enhance your experience.


3.
Data Security

NUEBORN is committed to protecting your personal information. We take reasonable precautions and follow industry best practices to ensure your data is not lost, misused, accessed, disclosed, altered, or destroyed inappropriately.
All personal information provided by you is kept strictly confidential and will not be shared with third parties unless required by law.

4. How We Use Your Personal Data

NUEBORN uses your personal data only for legitimate and disclosed purposes, including but not limited to:

  • Processing transactions and fulfilling orders
  • Providing customer support and responding to inquiries
  • Sending you updates and promotional materials (if you have opted in)
  • Improving our website, offerings, and services through analytics
  • NUEBORN retains your data only as long as necessary to fulfil these purposes or as required by law. Appropriate disposal methods are employed thereafter.


5. Consent & Notification

Your consent (express or deemed) is required before we collect, use, or disclose your personal data, unless an exception under the PDPA applies. NUEBORN will inform you of the purposes at or before the time of collection. You may withdraw consent at any time by contacting us at care@nueborn.co.

6. Policy Updates

NUEBORN reserves the right to update the terms of our privacy policy at any time without prior notice. The latest version will always be available on our website. Continued use of our services constitutes acceptance of any updates.